100+ Book Promotion Sites for Self-Published Authors
Photo by cottonbro studio from Pexels: https://www.pexels.com/photo/man-in-brown-crew-neck-t-shirt-and-blue-denim-jeans-holding-black-and-white-book-4865737/
You wrote your book. You published it.
Now comes the real challenge: getting readers to actually find it.
Book promotion services are powerful tools for self-published authors looking to grow their audience, boost sales, and hit bestseller lists—even without a massive marketing budget.
But here’s the catch: not all promo sites are created equal.
That’s why I’ve created this ultimate, updated list of over 100 book promotion sites—with short descriptions, pros and cons, and clickable links—so you can pick the right ones for your genre, goals, and budget.
👉 Bookmark this guide! You’ll want to return to it every time you launch or promote a new book.
Quick Note About KDP’s Built-In Promotions
Before you dive into external promotions, don’t forget that if you’re enrolled in Kindle Unlimited (KDP Select), Amazon gives you two powerful promotional tools:
5-Day Free Promotion:
Make your eBook free for up to 5 days every 90 days.
📈 Best when paired with promo sites to maximize visibility.Kindle Countdown Deal:
Discount your eBook for a limited time and still earn royalties.
📈 Great for creating urgency and boosting rankings.
🔗 Learn more about KDP Promotions here
Top-Tier Book Promotion Services
These are the heavy hitters—high reputation, larger audiences, but often higher prices.
1. BookBub Featured Deals
Pros: Huge audience reach, boosts rankings
Cons: Expensive, highly competitive to get accepted
2. BookBub Ads
Pros: Flexible targeting, works even without a Featured Deal
Cons: Requires a learning curve to get great results
3. Chirp Audiobook Deals (Owned by BookBub)
Pros: Amazing for audiobook promotions
Cons: Limited to audiobooks only
Highly Recommended for Budget-Friendly Boosts
These sites offer strong results without draining your wallet.
4. Freebooksy
For free eBooks
Segmented by genre
Pricing varies ($40–$200)
5. Bargain Booksy
Focuses on discounted books ($0.99–$4.99)
6. RobinReads
Daily promo blasts
Great for free and discounted books
7. Ereader News Today (ENT)
Best for mystery, thriller, and romance
8. Book Barbarian
For fantasy, sci-fi, and horror books
9. Book Cave
Focused on reader-rated content (clean/spicy filters)
10. ManyBooks
Affordable promos
International reach
11. The Fussy Librarian
Highly personalized reader targeting
12. BookSends
Affordable
Good for KU and wide authors
Free (or Very Low Cost) Promotion Sites
Photo by Mikhail Nilov from Pexels: https://www.pexels.com/photo/man-in-gray-sweater-sitting-on-chair-6981085/
Not all great promo opportunities cost $$$. Here are free and budget-friendly sites.
13. Awesomegang
Free and paid promo options
14. Pretty-Hot
Free book listings
15. ReadCheaply
Focuses on discounted eBooks
16. Books Butterfly
Paid options but tons of discount promotions
17. Book Rebel
Free and paid promos
Growing audience
18. Genre Pulse
Free submission options for certain genres
19. Booktastik
Affordable promos for romance, fantasy, and thrillers
Genre-Specific Promo Sites
Perfect if you want to target specific readers.
20. Book Barbarian — Sci-Fi & Fantasy
21. Red Roses Romance — Romance
22. Hardcore Horror — Horror
23. Mystery & Thriller Promotions — Mystery/Thriller
24. Kids Book Review — Children's Books
25. RomanceDevoured — Romance deals
More Highly Recommended Services (Let’s Keep Going!)
Book Doggy
Book Runes
BKnights Fiverr Promotions
Kindle Book Review
Digital Book Today
Book Adrenaline
SweetFreeBooks
Read Free.ly
Hello Books
BookPraiser
Book Bongo
Book Circle Online
Discount Book Man
BookTweeter
JustKindleBooks
BookRooster
eBook Betty
Indie Book Lounge
Indie Author News
Self-Publishing Review Promo
Great Books Great Deals
Books Go Social
LitRing
Whizbuzz Books
Readers in the Know
Hidden Gems Books
BookScream
BookZio
BookParadise
BestIndieBookAward Promotions
The Book Machine
Awesome Indie Authors
IndieBound
Dreaming Big Publications Promo
IndieReader
BookLemur
Black Caviar Book Club
BookRazor
Kindle Nation Daily
Fire and Ice YA Books
Virtual Book Tour Cafe
Love Books Tours
Story Origin Group Promotions
Itsy Bitsy Book Bits
Storiad
OnlineBookClub.org
Book Sirens
BookSprout
BetaBooks.co
BookPipeline Promotions
LibraryThing Early Reviewers
BookLife by Publishers Weekly
NewInBooks
StoryFinds
Hidden Gems ARC Program
Book Buzz Marketing
BlueInk Review Promotions
Reader Views Promo Packages
Book Publicity Services
New Shelves Promotions
MidWest Book Review Promotions
IndieReader In-Store Promotions
BookFunnel Cross-Promotions
Prolific Works Giveaways
First Chapter Plus
The New Kindle Book Review Group
Reading Deals
PromoSimple Book Promotions
PayPerTweet Book Deals
Kindle Nation Daily Sponsorships
The Choosy Bookworm
Red Feather Romance
BookGorilla
Bookspry
Free Kindle Books and Tips
Book Raid
Find Me A Good Book
Photo by Daniela Sánchez from Pexels: https://www.pexels.com/photo/vintage-typewriter-on-desk-in-dimly-lit-room-31706364/
Final Tips for Choosing Book Promotion Services
✅ Stack promos — Don't just do one site! Run multiple promos over a 3–5 day period for momentum.
✅ Mix free and paid promos — Start with free, layer on paid for max visibility.
✅ Target by genre — Find services with loyal readers in YOUR genre.
✅ Keep track of results — Save screenshots, links, and sales data to refine your next promo.
