How to Get Book Reviews as a Self-Published Author (Without Feeling Spammy)
Getting reviews can feel like shouting into the void—especially when you’re just starting out. But the truth is, reviews are the lifeblood of your book’s visibility. They build trust, boost your ranking, and help convert browsers into readers. The good news? You don’t need to beg, bribe, or feel icky asking.
Let’s talk about how to get thoughtful reviews for your book, ethically and effectively.
Why Reviews Matter (More Than You Think)
Social proof: Readers trust other readers.
Algorithm juice: Amazon favors books with more recent, quality reviews.
Credibility: More reviews = more perceived legitimacy, especially for indie authors.
Essential for promo sites (like BookBub or Freebooksy) that require review minimums.
1. Use Your ARC Team Wisely
An Advance Review Copy (ARC) team is your best tool for launch day reviews.
How to build one:
Offer early access via BookFunnel or StoryOrigin.
Ask readers to join your “early reader squad” for behind-the-scenes perks.
Keep it small at first—quality matters more than quantity.
Bonus tip: Always send a gentle reminder on release day with the link to review.
2. Include a Review Ask in Your Back Matter
At the end of your book, include a thank-you page with a short, friendly request.
Example:
“If you enjoyed this book, would you consider leaving a quick review on Amazon? Even one or two sentences makes a huge difference, and I’d be endlessly grateful.”
Make it easy: Add a clickable review link using tools like Books2Read or ReaderLinks.
3. Newsletter Calls-to-Action
Mention reviews in your email list updates, especially around launch week.
Don’t just say “leave a review.” Explain why it matters. Share a screenshot of one great review you received and how it helped.
4. Ask in Facebook Groups (The Right Way)
Join reader or review-specific Facebook groups (many allow promo posts on specific days). Just follow the group rules, be respectful, and never spam.
Recommended groups:
“Review Seekers”
“YA Readers & Reviewers”
“Fantasy ARC & Beta Readers Group”
5. Try Review-Centric Platforms
These platforms connect authors with readers who want to review books:
6. Reach Out to Book Bloggers & Reviewers
Do a quick Google or TikTok/Instagram search for:
"[Your genre] book reviewers open to indie authors"
Create a list and personalize your outreach. Focus on:
Respecting their submission guidelines
Mentioning why your book might be a great fit
Offering a free copy (never demand a review)
What Not to Do:
Don’t pay for fake reviews (Amazon bans this)
Don’t guilt readers (“I NEED this to survive!”)
Don’t expect everyone to love your book
Don’t take 3-star reviews personally—they’re still helpful!
Final Thoughts:
Getting reviews is a marathon, not a sprint. Focus on connection over volume, and treat your readers like gold—because they are.
Even a handful of honest reviews from people who genuinely enjoyed your book can do more for your writing career than a thousand ads.
